Divine Ikubor was born into a Christian family in Benin City, Nigeria. He grew up singing and rapping while he was in secondary school. He attained his primary and secondary school education in ighile group of school, Edo State.
In 2018, Rema posted a viral freestyle on Instagram to D’Prince’s track “Gucci Gang”. The post caught the attention of D’Prince who flew him to Lagos to offer a record deal to the young talent. Rema signed a record deal with D’Prince’s Jonzing World, a subsidiary of Mavin Records, in 2019. He went on to release his self-titled debut EP Rema in 2019, which peaked at number 1 on Apple Music Nigeria. On 21 May 2019, Jonzing World, and Mavin’s released the music video of “Dumebi”, a major breakout song from his self-titled EP, featuring a cameo appearance from Diana Eneje. The video was directed by Ademola Falomo and currently has 50 million views on YouTube.
In May 2021, Rema announced he will be calling his sound “Afrorave”, a subgenre of Afrobeats with influences of Arabian and Indian music which has led to him having one of the strongest fanbase in the country known as Ravers .
In September 2021 Rema was unveiled as a brand ambassador for the popular soft drink Pepsi alonsgide his label mate Ayra Starr.
Rave & Roses
In December 2018, Rema signed to Mavin Records. Having Rema on the list was considered a big feat. D’Prince described Rema as a craftsman whose work needed to be heard by the whole world. Rema was discovered by D’Prince and wrote songs for the record for a while until D’Prince introduced the young boy to his brother, Don Jazzy. On 22 March 2019, Rema was announced as the latest addition to Mavin Records where he was referred to as the future of Afrobeats. After Rema signed a record deal with Jonzing World, in 2019, he released his debut EP Rema. Rema released his debut album entitled Rave & Roses on March 25, 2022. The album includes 16 tracks and features from 6lack, Chris Brown, AJ Tracey, and Yseult. The album charted 10 songs on the Billboard US Afrobeats Chart following its debut week.
On 19 October 2019, Rema won Next Rated and was nominated for Viewer’s Choice at the 13th edition of The Headies. On 12 January 2020, he received the Soundcity MVP Awards for best new artist. On 15 June 2020, Rema was nominated as Best Viewers Choice: International Act on the 2020 BET Awards. He was nominated on the awards alongside Burna Boy and Wizkid, they were the only Nigerian Artistes nominated for the awards edition of 2020.
In September 2020, Rema’s songs were included in the FIFA 21 soundtracks.